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SEO & Marketing

Why rank Higher on Google Maps? 

Stas, Senior SEO specialist

22 March 2020

Research shows that Google Maps is the preferred navigation app for 67% of consumers. And with consumers rarely looking past the first few results when looking for a place to go, it’s crucial to make sure your Google Maps listing is optimized to show up first for relevant searches.

Research also shows that these consumers end up on Google Maps business listings from a keyword (aka “discovery”) search far more often (84% of the time) than from business name (aka “direct”) search. That being said, it’s important that your listing ranks high on Google Maps for these terms your potential customers are searching.
Another reason to rank on Google Maps is that the top three Google Maps listings will also display in regular Google Search results if applicable. And with 46% of searches on Google having local intent, showing up in that “Local 3-Pack” can greatly increase the visibility of your business.
Ranking higher on Google Maps typically means ranking higher on Google Search as well.

The third reason to rank higher on Google Maps is because the things you do to rank higher will improve the quality of your listing and add multiple ways for consumers to engage with your business. With 86% of consumers using Google maps to look up a business, this opens up a lot of opportunities to boost engagement.

How to get your business listing to rank higher on Google maps.

So how do you get your business listing to show up higher in Google Maps? Just like how there are on-page and off-page optimizations for local website SEO, there are on-listing and off-listing optimizations for business listing SEO. But first, you need to get listed on Google Maps and claim your listing, which we’ll be covering in our future posts.

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